The Project:
Totemic Pareidolia
Totemic Pareidolia unfolds a shifting landscape where ever-evolving forms and figures emerge. Pareidolia is treated here as a subtly orchestrated play of appearances and disappearances. Evocative references do not emerge randomly but within compositions that encourage their revelation or reinterpretation within abstraction. Randomness is sculpted, framed, and shaped by a visual logic where instinct and construction coexist in a structured and dialogued manner.
The work expands horizontally like an open-ended narrative, where each fragment or sequence interacts with the whole. It is a journey rather than an elevation, an immersion in which the gaze loses itself and finds its own totems—personal anchor points that mark the path and invite a reading that is both intuitive and symbolic.
This project is part of a long-term endeavor: a continuous set of 1,000 canvases, each measuring 24x60 inches, structured into 10 phases of 100 paintings that will form the final work. To date, more than 120 canvases have been completed.
The scale of Totemic Pareidolia is measured not only by its quantitative ambition but, above all, by the immersive experience it offers.
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Pareidolia
A psychological phenomenon that involves associating an ambiguous visual or auditory stimulus with a familiar form, often human or animal.
Totemism
A set of beliefs and symbolic practices establishing a relationship between an individual or a group and an animal, an object, a living being, or a natural phenomenon, perceived as an identity or spiritual marker.