LARO*
Patrick Larochelle
Biography
Born in 1973 in Cowansville, I spent my childhood and adolescence in Rimouski, in eastern Quebec. After studying Visual Arts at "Cégep de Rimouski", I pursued a degree in Graphic Communication at "Université Laval de Quebec" before embarking on a career as art director in advertising. This path led me to Montreal and then to Saudi Arabia, where I worked for five years.
Since returning to Quebec in 2013, I have been living in Montreal, where I develop my art and work as a freelancer in design, advertising, and motion design. In summary, my artistic and professional journey has been shaped for over 30 years by a dual practice in painting and art direction.
My current artistic practice revolves around a large-scale project: Totemic Pareidolia, a monumental series of interconnected segments. Over time, this work aims to expand to a total of 1,000 canvases, of which more than a hundred have been completed to date.
This project explores my interest in the mechanisms of fragmented perception and how the mind assembles and reinterprets images in resonance with the visual experience.